Using the design thinking process I aim to turn noise and uncertainty into clarity and focus. This process inherently lowers risk, helps build empathy and product-market fit.
Understanding the human needs involved.
e.g. HMW, User Journey Mapping, Experience Mapping, User Interviews, Diary Studies and Importance/Difficulty Matrix.
Re-framing/defining the problem in human-centric ways.
e.g. Success Metrics, Golden Path, Hypothesis Statements, Assumptions Mapping, Business Model Canvas and Value Proposition Canvas.
Creating ideas in ideation sessions.
e.g. Comparable Problem, Worst Possible Idea, Boot Up Note Taking, Crazy 8's, Solution Sketching, Dot Voting and Decision Matrix.
Adopting a hands-on approach in prototyping.
e.g. Storyboard, Visuals, Mockups, Interactive Prototypes and Simple Landing Pages.
5. Test & Validate
Developing a prototype/solution to the problem.
e.g. Cognitive Walkthroughs, Usability Study, Tech Review and Stakeholder Review.