I help businesses build digital products and services that people love! I believe that empathy is the foundation of all successful products and businesses.

Using the design thinking process I aim to turn noise and uncertainty into clarity and focus. This process inherently lowers risk, helps build empathy and product-market fit.

Gamification is the application of game-design elements and game principles in non-game contexts. Once you have a solid understanding of what motivates your customers, you can start to apply the characteristics of game elements to align your business metrics.