What I do

I help businesses build digital products and services that people love! I believe that empathy is the foundation of all successful products and businesses.

Design Thinking

Using the design thinking process I aim to turn noise and uncertainty into clarity and focus. This process inherently lowers risk, helps build empathy and product-market fit.
The Process of Design Squiggle by Damien Newman


Gamification is the application of game-design elements and game principles in non-game contexts. Once you have a solid understanding of what motivates your customers, you can start to apply the characteristics of game elements to align your business metrics.
Gamification at work by Janaki Mythily Kumar

Get in touch

Feel free to contact me. I'm always open to talk about projects, partnerships and opportunities.